Follow the link to an interesting article about numbers that Digital Media advertising is surpassing now. The future is shifting to digital media and outdoor advertisement. TV and print will decrease over next few years, where radio is expected to remain at current digits. In turn, this shift is equal to more interactive communications between brands and consumers. The numbers in the article reflect a true shift in advertising. Brands are noticing that Digital Media is preferred by consumers over TV and other non-interactive mediums.