Books for Emerging Advertising Professionals

During the time I studied Advertising at FIU, I came across a few books that made an impact on my overall thinking and understanding. 

Here are some of them:

1. 

Image

This book teaches you the things to know before communicating your message to mass audience. This book if full of laws, their interpretations and past cases.  Good source of general laws.

2.

 Image

 

This book is brilliant. It reveals the process of creative advertising steps and strategies to a winner campaign. 
When out of ideas or methods to brainstorm and to get the team started, refer to this book.

 

Image

copyright: Justina Greiciute

And last but not least, is a book that concentrates on a very important task of copywriting, that can be purchased here.  This book is great not only for students and novices but also for professionals, revealing strategies for creating sticky slogans, integrated campaigns and so much more. 

These are just a few books to be named for being able to open your eyes and jump starting your brain. 

Please leave comments below, for any additional reads that helped you in your creative thinking and advertising career.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s